• About Senoma Group

    Senoma Group's founders launched the firm after concluding that shifts in technology company funding and the post-2008 disruptions in the broader capital markets presented a unique opportunity for technology investing.
    Based on their experiences in private equity, corporate development and product commercialization for technology companies, Senoma Group's managing directors joined together in 2010.

    The firm's vision is augmented by long term professional and personal relationships and complementary skill sets. Additionally, the team's personal and professional international experience in North America, Europe, Asia, and Latin America adds a truly global perspective to Senoma Group's strategic views.

    By partnering with leading entrepreneurs and applying best practices of seed, VC and PE investing, Senoma Group is focused on building market leading technology companies.
  • Investment Approach

    Senoma Group uses the following filters to guide investment decisions:
    • Technology companies with proven products and customers
    • Established revenue models with breakeven to positive cash-flow
    • Companies poised for growth but in need of capital, additional expertise, or both to deliver on their growth plans
    • Company revenues in the $1M to $100M range
    We invest directly or with other financial partners, depending on company scale.
    Our level of involvement with portfolio companies varies, depending on company and investment management requirements, ranging from an advisory role to C-level leadership. In every case, our extensive network and expertise in a variety of technology industry segments is a key element of the value we bring to our investments.

    Investment Strategy

    Senoma Group's investment strategy is built on three fundamental principles:

    Identifying the right Partners Enabling Success Expanding the Opportunity
    • Our expertise qualifies us to differentiate between the pioneers and the pretenders
    • We take a selective and performance oriented approach to partner selection
    • We view investment criteria as essential guidelines, but also rely on technical sophistication and business savvy to make our investment decisions
    • We provide capital at a business-appropriate level, and avoid "throwing money at the opportunity", which often leads to mismanagement and unrealistic valuations
    • We engage on a meaningful level strategically, technically, and operationally, according to the needs of the business
    • We broaden company opportunities by bringing our backgrounds, expertise and networks to bear on the business
    • As appropriate, we collaborate with complementary technology, channel, and capital-provider partners to enhance products, solutions and market opportunities

  • Representative Deals

    Identifying the right Partners Enabling Success Expanding the Opportunity
    Strategic Corporate Development
    • Leading provider of mobile device software solutions
    • Identify strategic investment and acquisition opportunities in complimentary technology companies
    • Target potential financial partners interested in co-investments
    Cloud-integrated Vehicle Infotainment
    • Tier-one automotive electronics supplier
    • Secured development funding from existing investors
    • Developed technology strategy for next-generation, in-vehicle infotainment system
    • Lead development of new product line and assisted management team in creating a subsequent pipeline
    • Advisory role with management team for product development, US operations, and exit strategies
    SmartGrid Distribution Sensors
    • PE investment firm in the post-investment phase
    • Served as acting CEO providing business leadership while developing an operating & strategic plan and recruiting a new management team
    • Transitioned to sourcing and co-investment partnership with PE firm

  • Senoma Team

    Manuel Jaime Oliver Michaelis Ben Siebach
    Manuel is responsible for the business strategy, competitive dynamics, and go-to-market approaches of Senoma Group's target investments, portfolio companies and clients. Prior to Senoma Group, he led Qualcomm's Corporate New Business Development team chartered with corporate development roles including partnerships, licensing and M&A. Manuel has a solid track record in business development, strategy, and product management at both start-ups and established companies including CardioNet (IPO in 2008) and NetworkCar (now Hughes Telematics). A former management consultant at McKinsey & Co., he is a graduate of the Leaders for Global Operations (LGO) Program at the MIT Sloan School of Management where he received an MBA and a MS in Mechanical Engineering. He also holds a BS in Mechanical Engineering and an MS in Systems Engineering from MIT.
    Oliver is responsible for the technical evaluation of target investment sectors and the technology strategy, technical architecture and IPR analysis of Senoma Group's target investments, portfolio companies and clients. Prior to Senoma Group he was the technical lead of Qualcomm's Corporate New Business Development team responsible for technical strategy development, technology evaluation, and technical IPR assessment for the team's partnerships, licensing & M&A activities. Oliver has a solid track record as a thought leader in a variety of engineering, product management, and business development roles including software development lead for security and DRM for Qualcomm's chipset products and technical lead in the teams that developed 3G air interfaces and specifications. He is a graduate of Christian Albrechts University in Kiel, Germany where he received a BS and an MS in Physics & Computer Science.
    Ben is responsible for the deal structure, financial modeling, and operational strategy and analysis of Senoma Group's target investments, portfolio companies and clients. Prior to Senoma Group, he was a Vice President at Sorenson Capital Partners, a private equity firm based in Salt Lake City, Utah with investment funds in excess of $650M. While at Sorenson, he was the Performance Group lead for a variety of acquisitions and buy-outs totaling over $200M. Ben started his career in M&A, finance and as Managing Director, Japan for Cabot, a leading materials company, where he led Cabot Supermetals operations in Asia Pacific after leading Cabot's acquisition of the Japanese entity. He is a graduate of the Leaders for Global Operations (LGO) Program at the MIT Sloan School of Management where he received an MBA and an MS in Materials Science and Engineering. He also holds a BS in Manufacturing Engineering from Brigham Young University.

  • Contact Information

    Senoma Group is headquartered in San Diego, CA and has offices in Dallas, TX.

    Senoma Group, LLC
    4445 Eastgate Mall
    Suite 200
    San Diego, CA 92121

    Tel. +1.858.523.8015